Company Profile
Aisha Steel Mills Limited (ASML) is a Group Company of Arif Habib. ASML is one of the largest private sector investments in the value added flat-rolled steel industry in Pakistan. ASML was incorporated in 2005 and started its commercial operation in 2012 and it is one of the largest manufacturers of Flat Rolled Steel – Cold Rolled and Hot Dipped Galvanized coils located in Port Qasim, Karachi- the most suitable plant location for export markets. It is a state-of-the-art Cold Rolling and Hot dipped Galvanized Rolling Complex with name plate capacity of 700,000 metric tons.
ASML is one of the largest private sector investments in the value added flat-rolled steel industry strategically located at Port Qasim in Karachi, Pakistan.
It is the only Cold Rolled Coil (CRC) and Galvanized Coil (GI) manufacturer which is using brand new Japanese, Germany and Austrian machinery for CRC, and SMS equipment for GI production, ensuring the best quality of CRC & GI for its customer.
ASML products are offered to the Automobile, Engineering & Appliances industry as a premium raw material for transformation into any number of value-added products for the domestic and export markets.
As per the financial statements for the year ended 30th June 2022:
Our Mission
To provide an environment of motivated employees focused on continuous improvement in product and quality, highest business and work ethics, add value to our customers and ensure sustained return on investment to our shareholders.
Our Vision
To be a global leader in the flat steel industry, acknowledged by its customers for quality and service excellence.
Core Values
At ASML we act, work and prosper in accordance with our values. We strive to contribute towards
the society and conduct our business in abidance by the law. We aim to serve the
interests of all stakeholders, including the society at large.
Corporate Strategy:
Our corporate strategy entails producing the highest quality of products benefitting all stakeholders. The company emphasizes on transparency and building greater standards of ethical values. The Company focuses on its team and believes in regular training and development of its human resource given the technologically advanced nature of ASML’s plant and machinery. There is a strong commitment for continuous improvement of each process in order to optimize efficiency.
We strongly adhere to the following to be in line with the global best practices: