Baber Chowdhrey is a seasoned commercial leader with over 14 years of experience driving strategic growth across leading multinationals including Unilever, Nestlé, Coca-Cola, and FrieslandCampina Engro Pakistan. A graduate of LUMS with a major in Economics & Mathematics coupled with part qualification in Actuarial Sciences, Baber has further honed his leadership acumen through Executive programs at IBA Karachi, Harvard Manage Mentor and global forums across Europe and Asia.

Recognized as a Global High Potential in his previous organisations, where he served as Chairman of the Global High Potentials Board, Baber has consistently delivered solid results in sales, trade marketing and category growth. His expertise spans trade marketing, category & channel strategy, demand planning and e-commerce, with a proven track record of leading transformative commercial initiatives.

His strong foundation in marketing and strategy, coupled with his proven track record of delivering growth across diverse industries, positions him as a key driver in shaping the Business & Marketing Strategy of Arif Habib Group.